Agenda
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Registration & Badge Pick Up
Gathering in the Gardens Welcome Brunch
Begin your TravelPress Live experience surrounded by nature at the beautiful Koerner Gardens at Evergreen Brick Works. The Gathering in the Garden Welcome Brunch brings the travel community together in a fresh, floral setting to reconnect, meet new colleagues, and set the tone for the days ahead. Enjoy a relaxed and inspiring start to the event with great conversation, delicious brunch offerings, and the energy of an industry coming together to celebrate travel, ideas, and opportunity.
Opening Remarks
Join us as we welcome the travel industry community to TravelPress Live!, setting the tone for two days of connection, learning, and opportunity. Attendees can expect a brief look at what’s ahead, the purpose behind the event, and how the industry can move forward together.
Spotlight Speaker: Trevor Lui, Chef, Restaurateur, & Storyteller
Trevor Lui is a Toronto-based restaurateur, chef, and acclaimed storyteller whose work explores the powerful intersection of food, culture, and community. As the co-founder of the Agency and the driving force behind several celebrated culinary concepts, Trevor has built a reputation for creating food experiences that reflect the diversity and stories of the cities they live in.
Beyond the kitchen, Trevor is a passionate advocate for representation and cultural storytelling in Canada’s food scene. His bestselling cookbook, Double Happiness, celebrates the evolution of Chinese Canadian cuisine while highlighting the voices and stories behind the dishes that shape the country’s culinary identity.
At TravelPress Live, Trevor will explore how food has become one of the most powerful drivers of travel inspiration and destination discovery. In this keynote, “From Plate to Place: How Culinary Storytelling Drives Destination Demand,” he will share how chefs, restaurants, and culinary traditions influence where travellers choose to go, and how destinations can harness authentic food stories to build stronger emotional connections with visitors.
Through personal experience and industry insight, Trevor will reveal why the future of destination marketing increasingly begins at the table.
How to Sell More with Tour Operators Right Now
Margins are tight, competition is fierce, and tour operators are adapting fast. This candid conversation with leading operators explores how they’re evolving product design, distribution strategy, and advisor partnerships to drive profitability and growth. Advisors will gain insight into where operators are investing, what’s selling best right now, and what top-performing advisors are doing differently to align with supplier priorities.
Takeaway: A practical, insider look at how to sell smarter with tour operators, strengthen supplier relationships, and unlock stronger earning potential.
AI Power Tools for Travel Advisors: Automate, Market & Scale Your Business
Advisors who understand AI are gaining a powerful competitive advantage. In this deeper-dive session, we explore how experienced advisors are using AI to automate marketing, personalize client communication, analyze travel trends, and create highly customized itineraries at scale.
Discover advanced prompting techniques, workflow automation, and AI-powered marketing strategies that can help advisors operate more efficiently while delivering a higher-touch client experience.
Takeaway: Advisors will learn how to integrate AI into their daily workflow to increase productivity, improve marketing performance, and scale their business without sacrificing personalization
Refresh & Recharge
Take a moment to recharge, grab a coffee, and refuel before the next round of conversations and insights. The Fuel Up Break is your chance to connect with fellow attendees, stretch your legs, and prepare for the next session.
Cruising Beyond the Mainstream
Today’s cruise market extends far beyond the traditional routes. From expedition voyages and small-ship luxury to niche themed sailings and emerging destinations, this session highlights where the strongest growth and highest commissions are happening. Learn how to match the right cruise style to the right client profile, confidently explain the difference between cruise categories, and spot the segments clients are upgrading into.
Takeaway: A roadmap to the most profitable and fastest-growing cruise opportunities.
Turning Social Followers into Booked Clients
One post can create momentum, but only if it converts. In this fast, practical session, advisors and creators break down what actually turns attention into bookings: the content formats that sell, trust signals that shorten decision-making, and CTAs that consistently generate inquiries. You’ll also learn how to run a high-impact content system without burning out, plus how to protect your reputation in a world where one screenshot or complaint can go viral.
Takeaway: A realistic content-to-conversion playbook (plus a simple “damage control” plan you can use immediately).
Women Who Lead: Mentorship, Community, and Building Your Circle
A female-hosted conversation with leaders shaping policy, product, and progress across the travel industry. This session explores leadership journeys, mentorship, building your circle of influence, and how women can support and elevate each other while navigating growth, visibility, and career longevity. Expect honest conversation and practical insight.
Takeaway: Real talk on leadership and mentorship, and how to build influence in your own career and community.
Opening Night Party
Morning Fuel UP
Start the day with great coffee, fresh breakfast bites, and meaningful conversation. The Networking Breakfast is a relaxed opportunity to connect with fellow travel professionals, share ideas, and set the tone for an inspiring day ahead.
Designing for Accessibility-Conscious Travellers
Better design creates better experiences for everyone. More travellers are seeking accessible travel experiences — whether due to mobility needs, health issues, sensory sensitivities, or mental wellbeing. This session explores how to adapt your sales process, documentation, communication, and in-destination support to better serve accessible travellers. You’ll also learn why doing this well builds loyalty, referrals, and deeper client trust. Takeaway: Practical, inclusive service strategies that expand your client base and strengthen retention.
State of the Industry: Advisor Perspective
The travel industry is evolving quickly, from changing booking patterns and client expectations to supplier strategies and emerging destinations. In this candid discussion, experienced advisors share what they’re seeing on the front lines of travel sales and how their businesses are adapting. Expect an open conversation about what’s working, what’s becoming harder to sell, how client behaviour is shifting, and where advisors are finding new opportunities for growth.
Takeaway: A frontline perspective on the biggest changes shaping the advisor community today.
Activations & Experiences Open
The TravelPress Live! Show Floor is a dynamic, festival-style marketplace designed for connection, discovery, and business. Featuring destination showcases, supplier activations, networking lounges, and curated experiences, it brings the travel industry together in an energetic space built for real conversations and new opportunities.
Rebuilding Trust in a Shaky World
Selling travel is harder when everything feels uncertain — price increases, airline chaos, geopolitical tension, and climate disruption all affect buyer confidence. This session explores how agencies, tour operators, and destinations rebuild trust through transparency, proactive communication, and smarter expectation-setting. You’ll learn how to speak with confidence during uncertainty, reduce client anxiety, and position yourself as the steady expert when plans change.
Takeaway: Trust-first selling strategies for unpredictable times — and language you can use with clients right away.
1-2-1 Meetings Begin
Book individual one-to-one meetings with key industry partners to maximize your time at TPL! And make sure you mix a little business in with your fun!
Spotlight Speaker: Adam Reid: Author, Producer, 2x Award Winning Canadian Entertainer of the Year
Adam Reid is a two-time “Entertainer Of The Year” Nominee, bilingual keynote speaker, and the founder of REIDframed Studios, a global digital media company that has generated more than 5 billion views across platforms. With a social reach of over 5 million followers, Adam operates at the intersection of storytelling, culture, and business transformation.
As both an award-nominated host and keynote speaker, Adam is known for elevating events beyond logistics — shaping narrative flow, tone, and audience engagement so the experience feels cohesive and purposeful. He has hosted major national conferences, corporate summits, and industry galas, bringing both polish and authenticity to every room.
His keynote, “Change IS the Destination,” draws from years of building and scaling in fast-moving industries. Through stories rooted in media, entrepreneurship, and global storytelling, Adam reframes disruption as a creative companion rather than a crisis. His message is grounded, optimistic, and practical — challenging leaders to stop waiting for stability and instead design for motion.
Let’s Talk About Money
Because commissions alone aren’t a retirement plan. This session focuses on what travel professionals can control: cash flow, investing, diversification, tax planning, and long-term security. Built for an industry with fluctuating income and supplier-controlled margins, it helps advisors build financial stability behind the scenes. Takeaway: Financial independence and planning strategies built for a commission-based career.
The New Luxury: Wellness, Longevity & Meaningful Travel
Luxury clients are redefining value, shifting from pure indulgence toward purpose, personalization, and wellbeing. This session explores the fast-growing intersection of wellness travel, longevity-focused experiences, and emotionally meaningful journeys, and how advisors can confidently position and sell in this evolving high-yield segment. Learn what luxury travellers are asking for now, how to package these experiences, and how to increase revenue while delivering deeper client satisfaction.
Takeaway: How to identify, position, and upsell the new generation of luxury experiences.
State of the Industry: Supplier Perspective
How travel partners are adapting to a changing market.
Tourism boards, cruise lines, tour operators, and travel partners are all navigating a rapidly evolving industry landscape. This panel brings supplier leaders together to discuss how their strategies are shifting — from marketing and distribution to advisor partnerships and product development.
Advisors will gain insight into what suppliers are prioritizing, how partnerships with advisors are evolving, and where new opportunities are emerging.
Takeaway: A behind-the-scenes look at how travel brands are planning for the future and where advisors fit into that strategy.
Show Closes
Agents’ Choice Awards
Please email [email protected] for ticket and sponsorship information