Zeina Gedeon is a transformational business leader and entrepreneur with more than 30 years of executive experience driving growth, innovation, and organizational change across the travel, aviation, ecommerce, and technology sectors. Throughout her career, she has built a reputation for restructuring and modernizing organizations, leading businesses through periods of significant transformation, and creating high-performance cultures where people and innovation thrive together.
Known for her strategic vision, operational leadership, and people-first approach, Zeina specializes in repositioning organizations for long-term sustainable growth. Her expertise spans corporate strategy, digital transformation, ecommerce, innovation, change management, customer experience, product development, and P&L leadership. She is widely respected for her ability to navigate complex business challenges while building collaborative cultures rooted in accountability, resilience, and empowerment.
Since 2018, Zeina has served as Chief Executive Officer of Trevello Travel Group and COO of Trevello World Holdings, where she has led the organization through a significant period of expansion, modernization, and strategic evolution. Under her leadership, Trevello has strengthened its position as one of North America’s leading host travel agencies, recognized for its entrepreneurial advisor network, innovation-driven culture, and forward-thinking approach to the future of travel.
Prior to joining Trevello, Zeina served as CEO of TravelBrands Inc., where she led one of the industry’s most notable turnaround stories. Tasked with guiding the company out of bankruptcy protection, she successfully restructured and rebuilt the organization, restored profitability, and led a major brand transformation that streamlined more than 20 individual brands into five core business pillars. Her leadership not only stabilized the company but repositioned it for long-term growth and relevance in an evolving travel marketplace.
Earlier in her career, Zeina spent more than a decade at Air Canada, holding several senior executive positions including President and CEO of Air Canada Vacations, Vice-President of Sales, Distribution, Business Development & eCommerce, and General Manager of Tango, one of Canada’s pioneering low-cost airlines. These leadership roles established her reputation as an executive capable of driving innovation, operational excellence, and large-scale organizational transformation.
A passionate advocate for women in leadership and entrepreneurship, Zeina has dedicated much of her career to mentoring and empowering the next generation of industry leaders. She is deeply committed to creating more inclusive pathways for women to build successful businesses, leadership careers, and financial independence within the travel industry. Her leadership philosophy is rooted in the belief that successful organizations are built by investing in people, fostering diverse perspectives, and creating environments where individuals are empowered to reach their full potential.
Beyond the executive boardroom, Zeina is an influential voice within the travel industry and currently serves on the boards of Planeterra Foundation and Association of Canadian Travel Agencies and Travel Advisors, contributing to important conversations surrounding leadership, sustainability, advocacy, and the future of travel.
Her contributions to the industry have earned widespread recognition, including being named Personality of the Year on three occasions, receiving the distinguished Personality of the Last 15 Years honour in 2019, and being inducted into the Sandals Resorts International Hall of Fame.
An engaging and sought-after keynote speaker, Zeina is known for delivering candid, insightful, and deeply authentic perspectives on leadership, resilience, innovation, entrepreneurship, company culture, and navigating change in an increasingly complex business environment. Whether speaking to executive audiences, entrepreneurs, emerging leaders, or advisor communities, she brings a rare combination of strategic depth, operational expertise, entrepreneurial energy, and personal authenticity — inspiring audiences with both practical insight and a compelling vision for the future.