Meet Our Speakers
The leaders shaping travel, business, and the future of our industry.
Meet Our Spotlight Speakers
June 16, 2026
Trevor Lui | “From Plate to Place: How Culinary Storytelling Drives Destination Demand”
The Opening Keynote for TravelPress Live! is Trevor Lui, one of Canada’s most influential voices in food, culture, and tourism. A celebrated restaurateur, storyteller, media personality, and Chair of Destination Toronto, Trevor has helped shape how travellers experience cities through cuisine, culture, and community. In his high-energy keynote, he will explore how food has become one of the strongest drivers of destination interest and travel decisions, and why authentic culinary storytelling is now a powerful tool for tourism marketing. Drawing on his work across hospitality, branding, and destination development, Trevor will show how food can move beyond dining to become a gateway to place, identity, and demand. This is a must-hear conversation about where travel inspiration begins.
June 17, 2026
Adam Reid | “Change IS The Destination”
Day 2 at TravelPress Live! welcomes keynote speaker Adam Reid, founder of REIDframed Studios, a global media company that has generated more than 5 billion views worldwide. A two-time Canadian Entertainer of the Year nominee, bilingual speaker, and digital storyteller with a social reach of more than 5 million followers, Adam brings a bold perspective on how brands and industries stay relevant in a world of constant change. In “Change IS the Destination,” he challenges travel professionals to stop thinking of disruption as a setback and start seeing it as the environment in which modern businesses must thrive. Through stories rooted in media, culture, entrepreneurship, and global content creation, Adam will explore how to build brands, ideas, and strategies that move with the market instead of reacting to it.
