Sophie Marai is Vice President of Client Strategy at Environics Analytics, where she partners with leading travel brands, destinations, and consumer-facing organizations to unlock growth through customer intelligence and data-driven strategy. With more than 15 years of enterprise leadership experience across retail, travel, and consumer industries, Sophie brings a practical, operator-minded perspective to turning insight into action.
Previously, Sophie held senior roles at multinational organizations, including Walmart, Loblaws, and Home Depot, leading large-scale initiatives in customer strategy, market expansion, format innovation, and integrated marketing. Her work has focused on understanding evolving consumer behaviours, identifying market gaps, and helping organizations adapt to changing demand—skills that translate directly to today’s dynamic travel landscape.
At Environics Analytics, Sophie helps advisors, suppliers, and destinations better understand who their customers are, how they are changing, and where the next growth opportunities lie. Sophie is passionate about sharing insights that professionals can apply immediately to strengthen customer relationships, refine strategy, and drive sustainable growth.