Ron Lonsdale, Vice President, Collette. A Humber College graduate, he began his career with a detour into professional hockey in Britain and Europe before finding his way to travel. His motto—“Living the Dream and Curious Traveller”—perfectly captures his passion for exploration.
Ron joined Collette in 1994 as a District Sales Manager and advanced to Director of Strategic Partnerships before taking on his current role. Today, he focuses on managing and expanding Collette’s strategic partnerships across Canada. He spends a significant portion of his time collaborating with trade partners and developing new affinity partnerships that fuel Collette’s growth in the Canadian market. Working closely with the marketing and field sales teams, he ensures strategic alignment and the continued expansion of these important relationships.
With decades of experience and a deep dedication to his work, Ron is a key driver of Collette’s success in Canada.