Juna Ueda is an accomplished travel industry professional with over 25 years of experience across airlines, corporate travel, and premium tourism. His background includes senior sales roles with Japan Airlines, Flight Centre Travel Group, and Rocky Mountaineer – bringing a broad, commercial perspective on how travel demand evolves across segments.
Since joining Scenic Group in 2019, Juna has led the trade sales team in Canada, with a strong focus on growing the luxury, ultra-luxury and expedition cruise categories. He works closely with trade partners to position small-ship, discovery yacht, and river cruise experiences beyond traditional ocean cruising, helping clients unlock higher-value, experience-driven travel purchases.
Juna’s expertise spans sales strategy, revenue optimization, and partner development, with a track record of identifying emerging demand and converting it into profitable growth. Known for a data-informed, practical approach, he connects shifting consumer preferences, such as the move toward immersive, destination-rich travel with clear sales strategies.
As a panelist on “Cruising Beyond the Mainstream,” Juna brings actionable insight into where the cruise market is expanding fastest, how to differentiate cruise styles with confidence, and how advisors can capture higher-yield opportunities by aligning the right product with the right client.